Aurus

Aurus is a relatively new Russian luxury automotive brand, established in 2013. Aurus's primary focus is on producing high-end limousines and SUVs, known for their opulent interiors, powerful engines, and distinctive design language inspired by classic Soviet automotive styling, albeit with a modern twist. The brand is closely associated with the Russian government, and its vehicles are often used for state functions and high-profile events. Their flagship model, the Senat limousine, features advanced engineering and security features, highlighting a commitment to both luxury and protection. Aurus represents an effort by Russia to establish a competitive presence in the global luxury automotive market, aiming to compete with established brands like Rolls-Royce and Bentley, although its market reach remains limited primarily to Russia and a few select international markets. The brand's future growth will largely depend on its ability to expand its model range and global reach.