Fisker

Fisker is a relatively new American electric vehicle (EV) manufacturer known for its focus on design and sustainability. Founded in 2007, Fisker initially aimed to produce luxury electric vehicles, but faced financial difficulties. Reborn in recent years, the company has shifted to a more focused approach, emphasizing sleek designs and technologically advanced features, including sustainable materials in its manufacturing process. Fisker differentiates itself by offering a direct-to-consumer sales model and leasing options, aiming to simplify the EV ownership experience. Currently, its primary focus is on producing all-electric SUVs and sedans, targeting a market of environmentally conscious customers willing to pay a premium for stylish and innovative electric vehicles. Its future success hinges on its ability to successfully scale production, compete with established EV manufacturers, and maintain its brand's focus on design and sustainability.