Infiniti

Infiniti, Nissan's luxury vehicle division, was launched in 1989 with a focus on sophisticated design, advanced technology, and powerful performance. Initially targeting the North American market, Infiniti aimed to compete with established luxury brands like Lexus and BMW by offering a blend of Japanese engineering reliability with a more premium, driver-focused experience. Their models range from sleek sedans and SUVs to powerful performance coupes and crossovers, often incorporating features like advanced driver-assistance systems, intuitive infotainment interfaces, and meticulously crafted interiors. While initially less successful in Europe compared to its American counterpart, Infiniti has steadily expanded its global presence, leveraging Nissan's technological advancements and global reach to refine its brand identity and compete effectively in the increasingly competitive luxury automotive landscape. A key aspect of Infiniti's strategy has been to emphasize a personalized customer experience, prioritizing individual attention and bespoke service to cultivate brand loyalty.