Mercury

Mercury, a once-prominent American automobile marque, existed as a mid-priced brand under the Ford Motor Company umbrella from 1938 to 2011. Known for its stylish designs and often featuring upscale versions of Ford's platforms, Mercury aimed to bridge the gap between Ford's mainstream offerings and its Lincoln luxury line. Over its history, Mercury boasted a diverse lineup, including sedans, coupes, station wagons, and even SUVs. Models like the Cougar, Grand Marquis, and Sable enjoyed considerable popularity, embodying a blend of affordability and refined aesthetics. However, facing increased competition and shifting consumer preferences, Mercury struggled in the late 2000s. Ultimately, Ford discontinued the brand in 2011 as part of its restructuring efforts during the global financial crisis, marking the end of a significant chapter in American automotive history.