Piaggio

Piaggio is an Italian multinational corporation with a long and storied history in the manufacturing of scooters and motorcycles. Famous for iconic models like the Vespa and the Ape, Piaggio has significantly shaped the landscape of two-wheeled transportation, particularly in Europe. The Vespa, in particular, transcended its role as mere transportation, becoming a cultural icon synonymous with Italian style and design. Piaggio's success stems from its ability to adapt to changing market demands, producing a diverse range of vehicles from sophisticated scooters to robust commercial vehicles. Their legacy extends beyond just product design; they've played a pivotal role in popularizing scooter culture worldwide and continue to be a major player in the global two-wheeler market. The company's innovation and enduring appeal solidify its position as a true giant in the industry.