Polestar
Polestar, a Swedish electric performance car brand, is a subsidiary of Volvo Cars and Geely Holding. Launched in 2017, Polestar focuses on producing high-performance electric vehicles (EVs) that combine sustainable practices with a focus on driver engagement. Unlike many EV brands prioritizing solely range and efficiency, Polestar emphasizes electrifying driving dynamics and sophisticated design. Their vehicles utilize advanced battery technology and electric all-wheel-drive systems to offer exhilarating performance and a refined driving experience. The brand's commitment to sustainability is integral to its identity, prioritizing recycled and ethically sourced materials throughout the manufacturing process and aiming for carbon-neutral operations. Polestar's direct-to-consumer sales model simplifies the purchasing process, further solidifying its position as a disruptor in the premium EV market.