Proton

Proton, a Malaysian automobile manufacturer established in 1983, initially focused on assembling and later manufacturing vehicles under license from Mitsubishi. This collaboration helped Proton gain a foothold in the Southeast Asian market, particularly Malaysia, where it became a dominant player. However, facing increasing competition and evolving market demands, Proton underwent significant restructuring and partnerships, including collaborations with Geely, a Chinese automotive giant. This collaboration has led to a revitalization of the brand, introducing more technologically advanced and internationally competitive vehicles while leveraging Geely's engineering expertise and global reach. Proton now focuses on affordable yet increasingly sophisticated cars designed for the Malaysian and international markets, emphasizing features like safety and fuel efficiency. While its global presence remains relatively limited, it continues to hold a significant position in its home market and is actively expanding its international footprint.