Tata Safari

Safari

The Tata Safari is a large, rugged SUV, reviving the nameplate's legacy. It's designed to appeal to those seeking a commanding road presence and a vehicle capable of handling challenging terrains. Its imposing dimensions provide ample space for passengers and luggage, making it suitable for long journeys and family outings. It features a powerful engine and a choice of transmissions, often offering both automatic and manual options, with the option of either a two-wheel-drive or a more capable four-wheel-drive system for off-road adventures. The interior offers a mix of comfort and practicality, with several variants offering multiple seating configurations. Though focused on practicality and robust build quality, the Safari typically comes equipped with modern features like a touchscreen infotainment system and safety features like multiple airbags. It often stands out for its value proposition, balancing features and capability without exceeding typical SUV pricing, appealing to a broad customer base.

Generations

First generation (1998)


The Tata Safari, first generation (1998), was a pivotal moment for Tata Motors, establishing itself as a prominent player in India's SUV market. Based on a modified Land Rover chassis, this body-on-frame SUV offered rugged durability and a commanding road presence, attributes highly valued by Indian consumers. Known for its spacious interior capable of accommodating seven passengers, it quickly gained a reputation for reliability and off-road capability, despite its relatively basic features compared to its international competitors. Its relatively affordable price point made it accessible to a wider market segment. It became an iconic vehicle, synonymous with family adventures and ruggedness in the Indian landscape. The first-generation Safari held its position in the market for years, achieving considerable success through simple, reliable engineering.

Second generation (2021)


The Tata Safari, second generation (2021), marked a significant departure from its predecessor. Abandoning the body-on-frame construction of its original model, the second-generation Safari adopts a modern monocoque chassis, enhancing both on-road handling and fuel efficiency. While retaining its seven-seater capacity, the new model focuses on a more refined and modern design language, incorporating contemporary styling cues. The interior reflects a significant upgrade, showcasing improved materials, a more advanced infotainment system, and a more premium overall feel. Equipped with contemporary safety features and a broader range of engine and transmission choices, it aims for a more refined and modern customer base while trying to capture the nostalgic appeal of the original. It reflects Tata's progress in design, engineering, and technology.

Sales Data