Vida

Hero Vida is an electric scooter brand introduced by Hero MotoCorp in 2022, marking the company’s entry into the electric vehicle (EV) segment. As one of India’s largest and most trusted two-wheeler manufacturers, Hero’s foray into electric mobility through the Vida brand represents a significant strategic shift towards sustainable transportation and cleaner mobility solutions for the future.

The name “Vida,” derived from the Spanish word for “life,” reflects the brand’s core philosophy of energizing modern lifestyles with smart, eco-friendly technology. Hero Vida aims to offer electric scooters that are not only environmentally responsible but also accessible, practical, and tailored to the needs of Indian commuters. With a focus on affordability, durability, and smart connectivity, the brand is designed to appeal to a new generation of riders seeking green alternatives for daily transportation.

Hero MotoCorp has invested in R&D, battery technology, and EV infrastructure to support Vida’s growth, signaling a long-term commitment to electric mobility. The launch of the brand is also aligned with India’s broader push for EV adoption and urban sustainability. By leveraging Hero’s vast dealership network and service ecosystem, Vida is positioned to become a key player in India’s rapidly evolving electric scooter market.