Vinfast

Vinfast, a Vietnamese automotive manufacturer founded in 2017, is a relatively new player in the global automotive market but is rapidly making a name for itself. Initially focusing on internal combustion engine vehicles based on BMW designs, Vinfast has quickly transitioned into producing electric vehicles (EVs) as a core part of its strategy. Its ambition is to become a significant global EV player, competing directly with established brands through a combination of competitive pricing, stylish designs, and a focus on emerging markets. While still establishing its long-term reliability and brand recognition internationally, Vinfast benefits from government support in Vietnam and is aggressively investing in research and development, including battery technology and autonomous driving capabilities, to expand its market share and technological prowess. Their current range boasts a mix of SUVs, sedans and scooters, indicating a diversified approach to market penetration.