Holden

Holden was Australia's iconic automotive manufacturer, boasting a rich history dating back to 1856 when it started as a saddlery business before transitioning into vehicle production. Initially producing vehicles under license from General Motors, Holden became synonymous with Australian motoring culture, producing a range of vehicles tailored to the unique conditions of the Australian landscape. Models like the Commodore and Monaro became legendary, embodying the spirit of Australian driving and representing a unique automotive identity. However, facing increasing global competition and changing market dynamics, Holden ultimately ceased manufacturing in 2017, a decision widely mourned in Australia. This closure marked the end of an era, leaving a considerable void in the Australian automotive industry and highlighting the challenges faced by national car manufacturers in a globally integrated market dominated by larger multinational corporations. The Holden brand remains, although now largely as a distributor of General Motors vehicles in the Australian market.