MG
MG Motor (Morris Garages), a British automotive marque resurrected as a subsidiary of SAIC Motor (a Chinese automotive manufacturer), is undergoing a significant resurgence in the global market, especially in developing economies like India and the UK. With a heritage stretching back to the early 20th century, MG originally produced a range of cars, motorcycles, and bicycles before ceasing production as an independent entity. The revived MG brand leverages its classic British identity while adopting modern technology and design. Focusing on stylish SUVs and electric vehicles at competitive prices, MG has gained significant traction, especially amongst younger buyers seeking affordable yet feature-rich vehicles. Its business model emphasizes technological advancements, including internet-connected features and driver-assistance technologies, while simultaneously offering attractive pricing compared to some established brands. The brand's global strategy aims to capture market share by offering value and modernity, establishing itself as a prominent competitor in various international automotive markets.